Writing winning business proposals
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| Main Author: | |
|---|---|
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
McGraw-Hill,
[2013]
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| Edition: | 3rd ed. |
| Series: | McGraw-Hill's AccessEngineering.
|
| Subjects: | |
| Online Access: | https://www.accessengineeringlibrary.com/content/book/9780071742320 |
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Table of Contents:
- Part 1.
- Proposal logics
- Part 2.
- Proposal psychologics
- Part 3.
- Proposal preparation.
- Understanding generic structure logic
- Understanding the baseline logic
- Aligning the baseline logic
- Using a measurable-results orientation
- Using logic trees to construct your methodology
- Analyzing the buyers
- Identifying, selecting, and developing themes
- Green team reviews
- Writing the situation and objectives slots
- Writing the methods slot
- Writing the qualifications slot
- Writing the benefits section
- Writing the fees slot
- Summary: the proposal development process.